LIQUI-MOLY will become the naming-rights partner of the Bathurst 12 Hour from 2013. A new agreement with Australian distributors MotorActive will see the German-based brand become the naming rights partner of the Event for the next three years, with the race to be known as the Liqui-Moly Bathurst 12 Hour.
Founded in Germany over 50 years ago, Liqui-Moly is one of Europe’s leading brands of high quality lubricants and fuel & oil additives. Working closely with many of the world’s best car makers, Liqui-Moly products are developed, tested and certified to the exacting standards you would expect of a leading German manufacturer. Liqui-Moly formulations are ideal for prestige, performance, muscle and classic cars as well as 4WD’s and competition engines.
The company has an extensive history of supporting top-level motorsport including Liqui-Moly Team Engstler, currently operating BMWs in a range of European series’. As part of this initiative, Liqui-Moly Team Engstler has confirmed their participation in next year’s Event, with more details regarding their entry to be announced shortly. “This is an exciting opportunity that works well strategically and aligns with our market leading brands including Meguiar’s, MotorEx, House of Kolor, 3M Designer Wraps and Freestyle Rides”, said Bruce Morrison, Managing Director of MotorActive.
Strategic partner, Destination New South Wales, also supports the Liqui-Moly Bathurst 12 Hour. Event Director James O’Brien said the inclusion of a global brand like Liqui Moly further enhances the growing global nature of Bathurst’s 12-Hour Race. “As Australia’s only fully international endurance race, the Liqui-Moly Bathurst 12 Hour represents a growing Event that allows our sponsor partners to receive branding and exposure both here and abroad,” he said. “We are very pleased to welcome an internationally renowned brand in Liqui-Moly, via a great Australian company like MotorActive, to the Event. “The Liqui-Moly Bathurst 12 Hour is an international Event, held on Australia’s premier circuit, that offers great synergies with our new partners. We are excited to be partnering with Liqui-Moly for the next three years as we work towards developing this Event into a hallmark race on the global motorsport calendar.”
The 2013 Liqui-Moly Bathurst 12 Hour will be held on February 8-10, 2013.
More information about the Bathurst 12 Hour can be found at www.bathurst12hour.com.au